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Launching a children's charity with a film-first brand
Into Film is a film education charity for young people that aims to inspire and mobilise a generation to develop an engagement with film.
The organisation approached us to design a new brand to support two distinct objectives: inspire its broad target audience of 5 to 19 year olds and engage benefactors to ensure financial support.
We created the Into Film name and identity system to work across all touchpoints including print and digital and motion design.
The brand’s youthful energy springs from its custom typeface and a broad colour palette that can adapt depending on the application.
As part of our approach to bringing the brand to life through motion, we produced a film showing how the brand mnemonic we had designed could showcase inspiring film excerpts and content created by children involved with the charity.
Since its launch, well over 1 million children have taken part in the Into Film programme, with 97% of members saying it has helped them learn about and want to watch different types of films.
