Rana Brightman
Head of Strategy
I lead the strategic capability at Moving Brands and bring with me nearly 20 years of brand strategy experience from across many sectors and geographies. My approach is to engage leaders and stakeholders on the journey of brand and inspire teams in developing simple, rich and authentic strategies that connect business ambition to brand experience.
From defining purpose and positioning to developing brand architecture frameworks and more, some of my most notable clients include American Express, British Airways, Franklin Templeton, Macmillan Cancer Support, McLaren Automotive, The Global Fund, Sainsbury’s and Triumph Motorcycles. Within the education space I’ve worked with early stage technology startups such as Nexford University as well as more prestigious heritage brands like King’s College London.
I have also been a regular keynote speaker at CHARGE Energy Branding conference held in Reykjavik since 2017, offer my voice as a brand expert on topics such as purpose, brand leadership and employee experience and passionately believe in amplifying the efforts of those from ethnic minority backgrounds in our industry as well as bringing greater diversity of thought to the work we do with clients.