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Partners in the vision of an ‘Internet for everyone’
The Internet Society (ISOC) was founded by a small group of pioneers in the early 90s to promote the open development, evolution and global use of the Internet. The not-for-profit organisation has since grown to include hundreds of worldwide chapters, with more than 100,000 members, united by the belief that ‘the Internet is for everyone’.
The ISOC approached Moving Brands to deliver a brand strategy and story that would align the organisation and set a vision for the long term. From these foundations, we developed a living brand identity system, engaging thousands of worldwide members to feed back and help shape its development.
We have supported the launch of the new brand at pivotal moments: creating a living microsite that detailed the progress of the brand work, creating films to excite and galvanise members at key events, and concepting and delivering integrated communications campaigns to build awareness of ISOC at major United Nations events.
